Is WordPress or Blogger Right For Corporate Blogs
There is a lot of controversies over which blogging platform is ideal for corporate blogs. With so many schools of thought on the matter, it can be difficult to figure out which one you should be using. We have two main favourites, Blogger and Word Press, and both are very well suited to corporate blogging.
The two main benefits of both of these platforms is that they are incredibly easy to use, and extremely search engine friendly.
That solves a lot of problems right there. While we typically don’t recommend free services for corporate blogging, now that Blogger allows you to attach your URL to your Blogger account, they’ve moved up in our estimation.
If you don’t want to go through the trouble of using server space for your corporate blog and you need a publishing platform that is idiot proof, then Blogger is ideal.
It has many of the same features as WordPress, and since it is owned by Google, you’ll have a pretty good chance of getting a good ranking as long as you keep publishing quality content.
For corporate blog owners that need a little more control, WordPress is our natural favourite. There are thousands of customization options that are available and it is very easy to get started. With the right themes plugins, You can quickly make a site without breaking a sweat, and you’ll be optimising your content at the same time.
While other platforms work well for corporate blogs, we prefer WordPress for two main reasons:
1. Smaller learning curve.
WordPress takes less than five minutes to install, even if you have no prior experience. Everything is spelt out for you in the dashboard for your site and publishing is incredibly easy. With the right configuration, you can quickly build a very popular corporate blog without any effort.
2. More options for optimisation.
There are thousands of plugins for WordPress that are designed to help you manage comments, optimise your content, take advantage of SEO trends, and keep everything running smoothly. These are all easy to install and use and most require little interaction on your part.
The bottom line is that not everyone can afford to hire a web designer or programmer. Either one of these solutions is free to use, and in most cases, they are more capable than the platforms that do cost money.
For those that need to get a quick start and do not have the time to learn HTML, PHP coding and basic blogging set-up, you can’t go wrong with either of these platforms.
Try setting up a sample account on Blogger, or install WordPress on your server and play around with them for a few minutes. Chances are you’ll be able to get the hang of it immediately, and you will be well on your way to becoming the owner of a successful corporate blog that is completely tricked out and reader friendly.